Our Story and Values
THIS SPACE IS YOURS
A blank canvas we can create into what you need most. We build our versatile spaces around your vision because we make your business our business. We are a place to rest your head and dream big, a space to grow your ideas with your team, and the perfect launchpad to explore the city.
We partner with you to deliver an exceptional experience you can’t get anywhere else because Birmingham isn’t like anywhere else. Our venue is built on the principles of sustainability, rooted in the knowledge and innovation quarter; our fantastic travel links are spaghetti shaped; our canals are the longest outside of Venice, and the best bit is the people you will meet here.
Our dedicated team are altogether a little more free-spirited and independent than our competition. You’ll encounter energy and enthusiasm totally unique to us – a mixture of our welcoming Brummie heritage and our anti-franchise attitude. No one stays a stranger for long.
After a long day, little comforts are never far away; from a cuppa and a biscuit in your room to snug sofas and delicious hearty meals when you need them most.
Built on positive foundations of collaboration, authenticity, and community, we are a cocktail of leading British hospitality, delivered with a modern twist and a dash of Brummie attitude! Welcome to our city.
OUR VALUES
Our team are guided by a set of values reflecting our commitment to providing a leading hospitality venue in the grounds of a world-leading University, delivering exceptional meetings, conferences, events, functions and hotel stays.
An Inclusive, Entrepreneurial and Transformational Future
We are part of the Aston University community.
Our commitment to being the UK’s leading event and hospitality venue, supports the Aston 2030 strategy, helping to secure their future in a changing world, as we endeavour to extend the reach, scale and reputation of the University into new and existing markets.
Partnerships Rooted in Knowledge
Our venue sits at the heart of the welcoming, inclusive Aston campus, where the expansion of our minds through learning is inherent. We seek knowledge from our customers and create collaborative partnerships so we can grow and learn together.
Service Driven by Community
We celebrate each other’s strengths, and we consider ourselves a community. Our free-spirited independence shines through in our approach. Never rigid, our service, just like our venue, is tailored to our customers’ needs to deliver an exceptional guest experience, every time.
A shared desire to create individual experiences for the people we meet bonds us, and there is nothing we cannot figure out together.
Unique Experiences, Personally Delivered
Each and every one of us here is unique, and we are proud of that.
A venue in Birmingham, one of the most welcoming, diverse and inclusive cities on Earth, run locally by a team from every corner of the globe.
We treat our customers as one of our own no matter who they are. No one stays a stranger for long.
A Purpose with Value and Integrity
Our commitment to adding value enables our customers and stakeholders to achieve their purpose.
Our purpose goes beyond profit, so we don’t try to achieve success at the detriment to others. We believe in being a fair employer and fair to our customers because we stake pleasure in being part of the successes of those around us.
Putting People and Planet First
The space we stand on belongs to more than just the university, the guests, or our team. It belongs to the earth, and we have a responsibility to ensure we take care of it as well it takes care of us.
We were the first academic venue to achieve ISO14001 in 2011 and we are committed to creatively delivering our services in the most sustainable way possible.